The founder of the leading specialist tour operator to Mexico has launched a representation to help Mexican hotels, locations, ground handers and transport countries promote themselves in the UK.
This follows the closure of almost all the national tourist offices worldwide, and the shutting of the Mexican Tourist Board. A the same time funds of around $300 million have been allocated to build a trainlink along the Mayan Peninsula
Now My Private Mexico aims to provide the support services previously provided by the state tourist office for both ex-UK tour operators to Mexico and the country’s own tourism providers.
Said Cathy Matos: “There was over 150,000 visits to Mexico from the UK last year and this market is set to grow but it can only do so if the Mexican tourism, aviation and accommodation sectors can actively promote themselves in the UK”.
Award-winning Cathy Matos Mexican Tours successfully pioneered upmarket Mexican holidays specialising in boutique hotels and custom built itineraries for over 30 years as well as representing Mexican Airlines
Promotion and marketing services to be provided by the new company will include;
- Online booking platforms
- Social media
- Direct marketing to travel agencies
- A sales calls to key operators
- Public relations
- Exhibition stand organisation
- Representation at travel workshops
- Organisation of fully staffed national sales campaigns and workshops
- Familiarisation trips to Mexico
- Staff training
- Full service facilities for World Travel Market and ITB
Added Cathy Matos: “Thomas Cook said recently that the number of five-night holidays booked to Mexico had risen by 171 percent. Other tour operators can aim for this sort of increase in business if they have the right connections in Mexico and, after 30 years’ experience of promoting the country I hope we can now help other companies to expand their business there”.
Mexico has 33 World Heritage sites, more than either Britain or the US. These include: Puebla City, with its colonial old town, the Sian Ka’an reserve, home to monkeys, crocodiles, iguanas, jaguars and tapirs, and the 7,000-year-old rock paintings of Sierra de San Francisco.