The founder of the leading specialist tour operator to Mexico is to launch a new consultancy to promote ‘the real Mexico’ in preparation for the country coming out of tourism lockdown.
Cathy Matos has over 35 years’ experience of organising upmarket tourism to the country through her award-winning specialist tour operation: Cathy Matos Mexican Tours. Her new venture is aimed at helping many of the regions and exclusive hotels she has worked with during this time to plan their way back to attracting British holidaymakers in the future.
The Private Mexico of Cathy Matos will major on promoting the culture, archaeology, and history of the country, working with specially selected accommodation, resorts, and ground handlers.
She said: “There is a Mexico that is rarely seen on the news, the internet, or even in tour brochures. The country has some of the most astounding locations and extremely high-quality resorts and small hotels. Now is the time to start planning for the opening-up of tourism to North America as soon as that becomes safe and practical”.
The Private Mexico of Cathy Matos aims to provide some of the support services once provided by the state tourist office in the UK, before most tourist offices worldwide were closed in 2019.
She added: “There were over 150,000 visits to Mexico from the UK in 2018 and this market is set to grow but it can only do so if the Mexican tourism, aviation and accommodation sectors can actively promote themselves in the UK in the wake of this terrible pandemic that has hit tourism so hard.”
Cathy Matos Mexican Tours successfully pioneered upmarket Mexican holidays specialising in boutique hotels and custom-built itineraries as well as representing Mexicana Airlines. Promotion and marketing services to be provided by the new company will include;
- Social media
- Direct marketing to travel agencies
- Sales calls to key operators
- Public relations
- Exhibition stand organisation
- Representation at travel workshops
- Staff training
- Support services at WTM, ITB and at international travel markets.
Mexico has 33 World Heritage sites, more than either Britain or the US. These include: Puebla City, with its colonial old town, the Sian Ka’an reserve, home to monkeys, crocodiles, iguanas, jaguars and tapirs, and the 7,000-year-old rock paintings of Sierra de San Francisco.
For more information please contact:
Cathy Matos. E: email@example.com. T: 0203 592 6917. M: 07811 439636.
John Sansom. Presslink: E: firstname.lastname@example.org. M: 07872 606024.